The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work an

图书信息

作者	Dan Ariely
出版社	Harper
ISBN	9780007354795
出版时间	2010-05-27
字数	45.4万
分类	进口书,外文原版书,励志自助,心灵

读书简介

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are: ? What we think will make us happy and what really makes us happy; ? How we learn to love the ones we are with; ? Why online dating doesn’t work, and how we can improve on it; ? Why learning more about people make us like them less; ? Why large bonuses can make CEOs less productive; ? How to really motivate people at work; ? Why bad directions can help us; ? How we fall in love with our ideas; ? How we are motivated by revenge; and ? What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking―not just in our financial marketplace, but in the most hidden aspects of our lives.

目录

Title Page

Copyright

Dedication

Table of Contents

INTRODUCTION Lessons from Procrastination and Medical Side Effects

Part I THE UNEXPECTED WAYS WE DEFY LOGIC AT WORK

CHAPTER 1 Paying More for Less

CHAPTER 2 The Meaning of Labor

CHAPTER 3 The IKEA Effect

CHAPTER 4 The Not-Invented-Here Bias

CHAPTER 5 The Case for Revenge

Part II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME

CHAPTER 6 On Adaptation

CHAPTER 7 Hot or Not?

CHAPTER 8 When a Market Fails

CHAPTER 9 On Empathy and Emotion

CHAPTER 10 The Long-Term Effects of Short-Term Emotions

CHAPTER 11 Lessons from Our Irrationalities

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

Also by Dan Ariely

About the Publisher